Adweek
7 months agoMarketing
Exclusive: BuzzFeed Inc. Will Undergo a Strategic Shift
BuzzFeed Inc. is shifting to operate its sales, technical, and editorial operations by brand rather than emphasizing its aggregated network.
The brands will focus on growing their direct audiences to reduce reliance on social platforms.
Publisher Dao Nguyen is leaving the company after 11 years, and Jessica Probus will replace her as publisher. [ more ]